Framed displays such as this were a complimentary advertisement provided to sporting goods stores by cartridge manufacturers to hang in their shops, giving consumers a physical representation of the wide range of cartridges they provided. Set in a frame measuring 58 5/8" wide and 43 5/8" tall, the visible area of the print is 49 1/2" wide and 34 1/2" tall, featuring a large scene of a bull moose and cow moose beside each other at the edge of a lake surrounded by all of the various cartridges offered by Union Metallic Cartridge Co. and the lower edge of the print has a UMC banner.