1) An official Universal Pictures Co. advertisement for the 1950 motion picture "Winchester '73", starring James Stewart, Shelley Winters, Dan Duryea, and Stephen McNally. The film takes place in the American West of 1876, and centers around the journey of a prized "One of One Thousand" Winchester Model 1873 lever action rifle from one ill-fated owner to another. The poster is marked with "Copyright 1950 by Universal Pictures Co., Inc.," "PROPERTY OF NATIONAL SCREEN SERVICE CORP.," along with "50/408" on the bottom edge. Encased with a gold colored hardwood frame measuring 38 3/4" x 16 3/4". 2) A 1950 Universal Pictures Co. solicitation, released as part of a publicity campaign for the motion "Winchester '73," seeking information regarding the whereabouts of "One of One Thousand" Winchester Model 1873 rifles, noting that one was the "hero" of the film and that, "Because of their historic interest Universal is now conducting a nationwide search for the whereabouts of the other 123 "One of One Thousand" rifles manufactured from 1875 to 1881." The solicitation further offers a gift of a Winchester Model 94 rifle to the first 20 persons to report their rifles, and that the findings of the search would be published in an American Rifleman magazine article set to close on September 30, 1950. This publicity campaign ultimately succeeded in unveiling the whereabouts of many "One of One Thousand" Winchester Model 73 rifles and helped increase public interest in antique firearm collecting. Encased with a relief carved bordered oiled hardwood frame measuring 23 3/8" x 19 3/8".

1) The poster is very fine overall with slight fading to the poster and minor handling marks on the frame. 2) The poster is very good with fold seams and a tear in the top seam. frame is fine with light edge wear.