Cartridge boards such as this were a great complimentary advertisement provided to sporting goods stores by cartridge manufacturers to hang in their shops, giving consumers a physical representation of the wide range of cartridges they provided. One of these boards is clearly shown hanging in the well-known photograph of the interior of J.P. Lower & Sons' shop in Denver, and other examples would have hung in other gun shops around the country as promotional items distributed by the Union Metallic Cartridge Co. in the late 19th century. These impressive cartridge display boards naturally make eye-catching display pieces in gun rooms, gun shops, homes, and businesses. Being one of the largest American cartridge manufacturers, Union Metallic Cartridge Co. would have wanted boards such as this hanging in as many retail locations as possible to compete with the likes of Winchester. This impressive board includes cartridges ranging from the tiny BB cap up to the massive 4 gauge cartridge, though the 1 inch Gatling Gun cartridge is absent. Centered around a central diamond shaped image depicting a herd of deer and the "U.M.C." logo, a number of primers, caps, wads, and cut away brass shotgun shells join the myriad of rifle and revolver rounds. The frame features the attractive U.M.C. trademark and Union Metallic Cartridge Co. carved banners at the top and bottom respectively. The back side has an original "With the Compliments of/THE UNION METALLIC CARTRIDGE CO." paper label affixed. It measures approximately 41x54 inches overall. The consignor states that this cartridge board hung for years at Montana Armory.